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Welcome to #ideadrop!

This casual, comfortable meeting space is the perfect place for people who are all about libraries to meet up, share what they’re learning at SXSWi, brainstorm, and get inspired. Check out the schedule below and sign up for the sessions that interest you. RSVP in Eventbrite is required. We’d like to encourage the most participation possible. Please limit your selections to 4 events. Do you have a colleague or friend who also might be interested? Spread the word!

Live Streaming Starting March 8 at ~11am on ustream.tv/channel/ideadrop

RSVP required for #ideadrop events HERE.

Address: 2902 French Place, Austin, TX 78722              Email: erl.sponsor@gmail.com

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Friday, March 8 • 5:00pm - 6:00pm
The New Nature vs. Nurture: Big Data & Identity

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A baby born in the US today will live an algorithmed life. Her education, healthcare, career, who she dates, the ads she sees, what she reads, eats, buys, will be shaped by a feedback loop of data collected, processed, fed back to her, collected, processed, fed back to her.

We call this the new nature and the new nurture.

In the new nature, we know more about ourselves through data sources that we will have at our disposal. Information streams of personal and genetic data are increasingly available, but this raises psychological and emotional implications on self-awareness.

In the new nurture, retailers, corporations and government bodies use data mining to parse, segment, and sell to human beings. This marks a new moment for humanity: the algorithmed life.

The new nature and nurture create opportunity and peril. The increasing availability of data changes how we are able to know and define ourselves—at the risk of being defined by algorithms that we can’t control.


Speakers
avatar for Jen Lowe

Jen Lowe

Assoc Research Scholar Columbia University Spatial Information Design Lab | | Jen Lowe is an Associate Research Scholar at the Spatial Information Design Lab at Columbia University where she experiments with new forms of data visualization and communication. Her education is in applied math and information science. A sucker for a good argument, she’ll nearly always side with complexity.
avatar for Molly Steenson

Molly Steenson

Asst Professor University of Wisconsin-Madison | | Molly Wright Steenson is an assistant professor in the School of Journalism & Mass Communication at the University of Wisconsin-Madison, where she focuses on digital media studies. | | This is her 16th SXSW Interactive and her 15th year on the Advisory Board. Yikes. | | Her research focuses on the nexus of architecture, urbanism, infrastructure, design, technology and communication from... Read More →


Friday March 8, 2013 5:00pm - 6:00pm
Radisson Town Lake Town Lake Ballroom 111 E Cesar Chavez

Attendees (2)

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